North Staffs Advanced Motorists
'Skill with Responsibility'
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The IAM (Institute of Advanced Motorists) has appointed Simon Best as new Chief Executive to take
overall control of the UK’s largest independent road safety organisation. Simon was formerly the
IAM’s Managing Director.
As the IAM’s CEO Simon’s new role also embraces the IAM’s commercial businesses, IAM Fleet and
Drive & Survive, which specialise in occupational driver training.
Simon, 43, joined the IAM in 2007 from GE Capital Solutions where he was responsible for the BT business partnership, thought to be the largest partner programme of its type in Europe. An accountant by profession, Simon was previously the sales director at Liberata after a ten year appointment at Lex Vehicle Leasing, where he became Corporate Sales Director.
Simon’s primary role at the IAM will be to focus on the core charitable objectives, encouraging the
public to undertake further driver and rider training with the aspiration to work their way to passing
the Advanced Test, and to make a practical contribution to road safety. Similarly, occupational driver
training has an enormous impact on road safety at work, and Simon will be leading the commercial
teams that provide driver training to industry.
Simon has been an IAM member since 1995 having taken his advanced driving test, and has also recently passed his advanced riding test on his Triumph motorbike. Welcoming the appointment, IAM Chairman Alistair Cheyne said:
“Simon will lead the IAM, continuing to streamline our structure to ensure that we are fit for purpose. I
believe he has the determination and vision to lead us confidently into the future, meeting our
charitable objectives, developing our commercial business and making our roads safer for all.”
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