North Staffs Advanced Motorists
'Skill with Responsibility'

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As part of its campaign to address the most at-risk drivers on our roads – young drivers – the IAM (Institute of Advanced Motorists) has provided an incentive for young drivers to be safer.

IAM Surety Insurance, offered exclusively to IAM members via Adelaide Insurance, has until now been targeted at drivers aged 21 and above. From this month IAM Advanced Drivers aged 19 or over driving a low-grouped car can benefit from reduced car insurance.

Parents trying to get their son or daughter insured will know that car insurance for young drivers is expensive and difficult to acquire. With the papers citing frequent examples of recklessness and inexperience, many safe and responsible young drivers get tarred with the same brush, having to pay very high insurance premiums.

However, although they make up only 9% of the driving population, under-25s are involved in almost a quarter of all crashes that cause death and injury. To turn these statistics around, a concerted effort is needed by motoring organisations, governments and the drivers themselves – this incentive is a key step towards safer roads for everybody.

By offering lower premiums to drivers aged 19 years or above who have passed an advanced driving test, the IAM is supporting the group that needs it most.

Simon Best, IAM Chief Executive, said: “The insurance industry has been quick to penalise young drivers, but is much slower to do anything to help improve their driving standards. By introducing a financial incentive, IAM Surety is going some way towards improving young drivers’ skills and behaviour on the road, and investing in their driver education at a time when they need it most.”

The full IAM Skill For Life advanced driving programme costs just £139. To find your local group and for more details visit iam.org.uk