North Staffs Advanced Motorists
'Skill with Responsibility'

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The IAM (Institute of Advanced Motorists) is urging cyclists to “claim their lane”, in How to be a better cyclist, a practical guide to cycling, launched in London today.
The new guide provides comprehensive advice for safer cycling and is aimed at current and would-be cyclists of any level of experience. It also champions the idea of cyclists taking up a primary position on the road.

Duncan Pickering, IAM Cycling Development Manager, said: “Many cyclists are unsure whether to stick to the kerb or push out into the road when riding in towns. How to be a better cyclist advises cyclists to stay nearer but not close to the kerb on long, even stretches, but where safe and appropriate to do so, to assert themselves (such as when approaching a side road), pushing out into the road and making themselves
visible to drivers.”

How to be a better cyclist is the third book in a series from the IAM, promoting proven cognitive road safety methods such as anticipation, self awareness and reaction, applying them to drivers, motorcyclists and cyclists. The new book can be used for personal study or in conjunction with training to the National Cycle Training standard.

Steered by advice from cycling expert John Franklin, How to be a better cyclist not only offers advice on staying safe on the roads, it explores techniques that allow cyclists to better integrate with traffic, react dynamically to changing situations and make better progress. In short, to make cycling a more satisfying and enjoyable experience.
Simon Best, IAM Chief Executive, says: “The IAM hopes that people of any age will use How to be a better cyclist to get the most out of their cycle journeys, whether in the town or the country, and that the book will reach those who could benefit from our knowledge and experience.”

How to be a better cyclist can be ordered online at the IAM website, iam.org.uk, at £9.99 plus postage and
packaging.

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